LumenMart
Shopify Plus relaunch for a multi-brand lifestyle retailer — custom theme, checkout extensibility, and ops automations that cut fulfillment exceptions by half.
The challenge
Problem: LumenMart’s aging Shopify theme could not support multi-brand merchandising, and manual order ops created daily fulfillment exceptions across warehouses.
Constraint: Peak-season revenue could not absorb a long freeze — migration needed staged cutover, URL preservation, and Plus-ready checkout extensibility.
Our approach
Approach: Custom Shopify theme and Online Store 2.0 sections aligned to brand systems, plus checkout UI extensions for loyalty and gift options.
Delivery: Private app automations for inventory sync and exception queues; redirect map and staged catalog migration protected SEO and paid traffic.
Results
- Mobile conversion up 27% within first quarter post-launch
- Storefront LCP improved 52% on key collection templates
- Fulfillment exceptions reduced ~50% via automation
- Zero revenue-critical downtime during Plus cutover weekend